Amazon made it official this morning: Amazon Prime Day 2024 will be on July 16 and 17 this year. The shopping event will start at 12:01AM PT/3:01AM ET on Tuesday, July 16, and conclude at the end of the day on Wednesday, July 17. As it has been for the past few years, Prime Day will actually last two full days, and it will bring thousands of exclusive, members-only deals on everything from electronics to household goods to fashion. If you can't wait a few more weeks, there are some Prime Day deals you can already shop now.
In addition to spurring a large number of sales in a short period of time, Amazon Prime Day has always been a way for the online retail giant to increase the overall number of Prime subscribers. Prime Day isn't necessarily a perk of the service like access to Prime Video content or free two-day shipping are, but it certainly helps that most deals you'll find on Amazon during the two-day event are exclusively available to Prime members. However, it's worth noting that the cost of Prime has increased significantly since the service debuted in 2005:
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