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Samsung is arguably the 800-pound gorilla of CES, with a full spectrum of products that range from phones and computers to refrigerators to AI assistants and rolling robots. But for CES 2026, the company is shaking up the schedule a bit: Instead of its longtime midday Monday press conference position, the Korean giant will front-run the entire show with a Sunday night presentation.
Samsung has already given a few hints as to what's on the agenda, but what we're really hoping to see is an update on the Ballie robot — a star of previous CES presentations that ostensibly missed its previously promised 2025 release date.
How to watch Samsung's "The First Look" presentation at CES 2026
The event will stream live from the Wynn Hotel in Las Vegas on Sunday, January 4 at 10PM ET. There are several ways to tune in: you can watch via the
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The new year is upon us, and that means CES 2026 is imminent. The biggest tech trade show of the calendar comes with a bevy of new and notable announcements that set the tone for trends and expectations for the subsequent 12 months. The CES 2026 show floor is officially open from January 6 through 9, but the fun kicks off with events on Sunday January 4, followed by a host of press conferences on Monday. As always, product demos, announcements and networking will be happening at the Las Vegas Convention Center and other hotels all over the city. As usual, Engadget will be covering the event in-person and remotely, bringing you news and hands-ons straight from the show floor.
More specific details and pre-announcements are already trickling out as CES approaches, and thanks to the schedule of the Consumer Technology Association (the trade organization that runs the show) we have a full itinerary of press conferences. We're also using our experience and expertise to predict what tech trends could rear their heads at the show.
The CES 2026 schedulePress conferences and show floor booths are the bread and butter of CES. The CTA has already published a searchable directory of who will have an official presence at the show, along with a schedule of every official panel and presentation. However, the press conference schedule gives us a more digestible rundown of the first 48 hours of big events.
On Sunday, January 4, Samsung will kick-off CES with
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 The Apple Fitness Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness trainers are shown holding up newspapers with headlines related to Apple Fitness .
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