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Despite concerns about inflation, shoppers turned out en masse for a day of shopping that, for some, is just as much about finding good deals as it is holiday traditions in downtown Chicago.
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Shoppers are increasingly turning to AI first, using ChatGPT and Perplexity to research, compare, and discover gifts before going to Google or Amazon.
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After several years of rising prices and economic uncertainty, consumers are more focused on scoring the best deals.
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