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CES is the January trade show where the tech industry kicks off the year with a bevy of new and notable announcements — and it's less than a week away. The CES 2026 show floor is officially open from January 6 through 9, but the fun kicks off with events on Sunday January 4 and a host of press conferences on Monday. As always, product demos, announcements and networking will be happening at the Las Vegas Convention Center and other hotels all over the city. As usual, Engadget will be covering the event in-person and remotely, bringing you news and hands-ons straight from the show floor.
More specific details and pre-announcements are already trickling out as CES approaches, and thanks to the CTA's schedule we also do know what companies will be hosting press conferences. We're also using our experience and expertise to predict what tech trends could rear their heads at the show.
The CES 2026 schedulePress conferences and show floor booths are the bread and butter of CES. The Consumer Technology Association has already published a searchable directory of who will have a presence at the show, along with a schedule of every official panel and presentation.
On Sunday, January 4, Samsung will kick-off CES with "The First Look," a presentation hosted by TM Roh, the CEO of Samsung's DX Division, on the company's "vision for the DX (Device eXperience) Division in 2026, along with new AI-driven customer experiences." Ahead of that, though, Samsung has already outlined a variety of more specific
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 LG
For years, LG has kicked off CES press day with the first event of the morning — and 2026 will be no different. The Korea-based corporation is theming its presentation as "Innovation in Tune with You," and — if it follows the template of past presentations — it will highlight both the consumer electronics and large appliance sides of its mammoth global businesses.
Like nearly all tech-centric events these days, expect AI to be the binding theme of the LG presentation at
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