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Ford may be discontinuing its F-150 Lightning pickup but it hasn't given up on electric cars. CEO Jim Farley just teased the automaker's electric pickup based on its new Universal Electric Vehicle platform that he called "one of the most audacious and important projects in Ford's history."
The Universal EV platform will be used on a family of affordable EVs sold around the world, but will start with a mid-sized pickup for the US built in Louisville, Kentucky. It's set to go on sale next year with a target price of $30,000.
?? The team is spending countless… pic.twitter.com/Un4eCe258L
— Jim Farley (@jimfarley98) February 5, 2026
Farley discussed some of the tech going into the pickup, particularly the aerodynamics, a key aspect if Ford is to compete with rivals. "The team is spending countless hours getting every last drop of aero efficiency on the mid-size electric pickup,
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