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X is rolling out a built-in "Paid Partnership" label that creators can apply to sponsored posts, replacing the hashtag workarounds they've had to rely on until now. The feature, announced by the platform's head of product Nikita Bier, adds a toggle that places a disclosure label directly below a post's content. It can also be applied retroactively.
The label is meant to help creators comply with years-old FTC regulations requiring clear disclosure of sponsored content. The agency sent out letters reminding influencers about this requirement in 2017, and Instagram added a disclosure feature that same year. Without a native tool, X creators had been left to use hashtags like #ad and #paidpartnership.
X has been trying to court creators for some time with tools like ad-revenue sharing and creator subscriptions, but the platform still struggles with major image issues following a string of scandals like Grok creating CSAM. The Elon Musk-ow
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 Amazon this week has all-time low prices on the Apple Watch Series 11, with $100 discounts across numerous models of the smartwatch. We first started tracking the return of these deals about a week ago, but this sale has now expanded with many more options on both 42mm and 46mm GPS models.
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