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EngadgetNov 13, 2024
Grubhub just sold for a tenth of what it was worth during the pandemic
A startup called Wonder is now the new owner of Grubhub. The food delivery app announced its acceptance of the deal on its website earlier today.

Wonder acquired Grubhub from the Dutch food company Just Eat Takeaway for $650 million. Pending regulatory approval, the deal will close early next year. Wonder also announced it has raised an additional $250 million in venture capital funding "to further its mission and growth."

Chicago software engineers Matt Maloney and Mike Evens founded Grubhub in 2004 as an online restaurant ordering service and an alternative to those paper menus that showed up on doorsteps and in junk mailings. The company merged with the automated food ordering and delivery company Seamless in 2013. Just Eat Takeaway bought Grubhub in 2020 for $7.3 billion at the height of the COVID-19 pandemic.

The numbers for restaurant delivery apps started to drop once the pandemic became part of history and people started going out again. Legal troubles started in 2021 when Chicago took Grubhub and some of its competitors to court for alleged unfair business practices and fees. Companies like DoorDash eventually settled but Grubhub's legal battle with Chicago is still raging in court, according to the Chicago Business Journal.

The District of Columbia won a similar lawsuit against Grubhub in 2021 that ended with a $3.5 million settlement. The following year, Gr


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Meta will reportedly bring ads to Threads as soon as January
Threads could start getting ads much sooner than Meta has let on. The company is now planning to bring ads to its newest app "early next year" with the first ads arriving in January of 2025, according to a new report in The Information.

That suggests Meta is looking to start making money on the rapidly growing service far sooner than Meta executives have previously suggested. In August, when the app reached 200 million users, Mark Zuckerberg said Threads could become the company's next billion-user service. He said making money off the app would be a "multi-year" effort. 

"All these new products, we ship them, and then there's a multi-year time horizon between scaling them and then scaling them into not just consumer experiences but very large businesses," Zuckerberg said. In the company's most recent earnings call, Meta CFO Susan Li said the company doesn't "expect Threads to be a meaningful driver of 2025 revenue at this time."

According to The Information, Meta is planning a slow rollout for ads on Threads. The company will start with "a small number" of advertisers in January. It's unclear how quickly the effort may expand. "Since our priority is to build consumer value first and foremost, there are no ads or monetization features currently on Threads," a Meta spokesperson said in a statement. 

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