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Aug 25, 2026
Apple's new Apple Watch models will feature upgrades to fitness tracking, according to Bloomberg's Mark Gurman, who otherwise characterized this year's changes to the lineup as "minor."
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Aug 25, 2026
Reports and rumors suggest the next high-end MacBook Pro that Apple will release might not be a ?MacBook Pro? at all. It could actually be something altogether new and more exciting - a "MacBook Ultra" - marketed as the company's top-tier laptop offering. The device is likely to sit above the current M5 Pro and M5 Max MacBook Pros, rather than replace them, suggesting that they will remain on sale.
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Aug 25, 2026
Ahead of the announcement of the iPhone 18 Pro, ?iPhone 18 Pro? Max, and first foldable iPhone next month, a new study from trade-in comparison site SellCell finds that most iPhones lose a considerable amount of trade-in value in the 10-day window between Apple's announcement and the actual product launch.
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Aug 24, 2026
Apple is planning to release a new iPad mini model with an OLED display "by the end of October" this year, according to Bloomberg's Mark Gurman.
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Aug 24, 2026
Apple is planning to announce two new AirPods 5 models as early as Wednesday, September 9, according to Bloomberg's Mark Gurman. Like the AirPods 4, the AirPods 5 will be available with and without active noise cancellation, he said.
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Aug 24, 2026
Apple plans to unveil a new Mac mini in the "coming days," according to the latest word from Bloomberg's Mark Gurman.
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Aug 24, 2026
Apple plans to send out invites for its annual iPhone event this week, according to Bloomberg's Mark Gurman. The event will likely take place on Wednesday, September 9, he said.
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Aug 24, 2026
iOS 27, iPadOS 27, and macOS Golden Gate include Siri AI, Apple's much more capable version of ?Siri?. When the new updates launch, it appears Apple will use a waitlist and limit initial access.
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Aug 24, 2026
Apple's upcoming home hub will support multiple profiles and will include "ambient sensing" for identity verification, according to code we found in the macOS Tahoe 26.7 update.
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Aug 24, 2026
Apple today said it is reversing its decision and will not change the email domain used for the iCloud Hide My Email feature.
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Aug 24, 2026
Tim Cook will step down as Apple's CEO on Tuesday, September 1, and ahead of that date, Apple hosted a farewell party for him. According to The Information, the party took place on August 23, just a day before Cook celebrated his 15th anniversary as Apple CEO.
?? Brody Harper pic.twitter.com/LSqtAidmBJ
— OneRepublic News (@1RNews) August 24, 2026
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Aug 24, 2026
Apple today provided developers with the seventh beta of macOS Golden Gate, with the update coming a week after Apple seeded the sixth beta.
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Aug 24, 2026
Apple today seeded the seventh betas of iOS 27 and iPadOS 27 to developers for testing purposes, with the update coming one week after Apple released the sixth betas.
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Aug 24, 2026
Apple today seeded the seventh beta of watchOS 27 to developers, with the update coming a week after the launch of the sixth beta.
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Aug 24, 2026
Apple today provided developers with the seventh beta of an upcoming visionOS 27 update for testing purposes. The beta comes a week after Apple released the fifth beta.
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Aug 24, 2026
Apple today seeded the seventh beta of tvOS 27 to developers for testing purposes, with the update coming a week after Apple released the sixth beta.
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Aug 24, 2026
The Apple Watch Series 12 is almost certain to be introduced at Apple's annual iPhone event next month, and the rumors point to another quieter upgrade year for the device.
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Aug 24, 2026
Safari is one of the apps that Apple focused on in iOS 27, and it includes multiple new Apple Intelligence features. From automatically organizing tab groups to custom extensions, Safari is getting useful new capabilities.
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Aug 24, 2026
Amazon is taking up to $150 off multiple models of the M5 MacBook Air, focused mainly on 13-inch models this time around. These are solid second-best prices on the M5 MacBook Air in the wake of Apple's summertime price hikes.
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Aug 24, 2026
It is now late August, meaning that Apple's annual iPhone event is just around the corner. Below, we take a look at when the event might be held this year.
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Aug 24, 2026
Apple's AirTag 2 is on sale for $79.99 this week on Amazon, down from $99.00. This deal is on the 4-Pack of the AirTag 2, and it's a new record low price for the accessory, beating the previous low by about $9.
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Aug 24, 2026
In the Apple Store app on the iPhone, select users have received access to an "early preview" of a new AI-powered virtual shopping assistant.
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Aug 24, 2026
Apple's 20th-anniversary iPhone will be made using the same glass manufacturing process developed for the iPhone Air, according to the leaker known as "Fixed Focus Digital."
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Aug 24, 2026
15 years ago today, Tim Cook was appointed Apple CEO following Steve Jobs' resignation on August 24, 2011. On September 1, Cook will step down and incoming CEO John Ternus will take over, ahead of Apple announcing new iPhone 18 Pro models and its first foldable iPhone.
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Aug 24, 2026
Apple is preparing to raise iPhone prices following similar moves from Samsung and Google, according to Bloomberg's Mark Gurman.
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Aug 24, 2026
When Apple pushed out the release candidate for macOS Tahoe 26.7 last week, it contained references to a raft of unannounced products, from home devices to iPhones, iPads, AirPods, and Macs. It's not the first time we've seen this kind of thing, but the sheer amount of references - including a video showing off AirPods with cameras - is a bit unusual.
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Aug 23, 2026
Bloomberg's Mark Gurman reports that Apple is reorganizing parts of its brick-and-mortar stores this fall to make room for new home products.
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Aug 23, 2026
Apple is readying new iMac models with an upgraded chip and new color options, according to Bloomberg's Mark Gurman.
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Aug 23, 2026
Apple's upcoming foldable iPhone Ultra is winning over the few people who have had hands-on time with the device, though the camera setup may leave some users wanting, according to Bloomberg's Mark Gurman.
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Aug 23, 2026
Apple's AirTag 2 is on sale for $85.00 this weekend on Amazon, down from $99.00. This deal is on the 4-Pack of the AirTag 2, and it's a new record low price for the accessory, beating the previous low by about $4.
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Aug 23, 2026
Apple's AirTag 2 is on sale for $79.99 this weekend on Amazon, down from $99.00. This deal is on the 4-Pack of the AirTag 2, and it's a new record low price for the accessory, beating the previous low by about $4.
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Aug 22, 2026
It was a big week for leaks in the Apple world, with Apple itself revealing information on a bunch of upcoming products within a macOS Tahoe 26.7 build and retailers leaking details on new Beats 360 headphones that could be launching soon.
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Aug 22, 2026
The Vision Pro headset was internally called "Reality Pro" for a significant stretch of its development before Apple settled on the name it ultimately shipped with, according to the prototype collector and leaker known as "Kosutami."
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Aug 21, 2026
When you're at home or work with regular access to an iPhone charger, you probably don't need to worry much about your iPhone's battery. On days when you're away from home for long stretches, you might want to make some adjustments to extend battery life.
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Aug 21, 2026
Apple is working on AirPods that have cameras for feeding data to Siri. The new earbuds will be Apple's first AI wearable, and they're expected to launch sometime in 2027.
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Aug 21, 2026
Apple's upcoming Beats 360 headphones have been submitted to a regulatory database in the United Arab Emirates, according to a filing viewed by MacRumors. The filing mentions both the name Beats 360 and the model number A3577.
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Aug 21, 2026
In addition to cutting dozens of Vision Pro employees who worked on features like immersive video and gaming, Apple is laying off people who worked on Siri and AI, reports Bloomberg.
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Aug 21, 2026
YouTuber Michael Fisher, known as "MrMobile," joins us on this week's episode of The MacRumors Show to talk through key rumors about the "iPhone Ultra" and how the device could compare to rivals.
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Aug 21, 2026
Now through August 28, Apple will donate $10 to the National Park Foundation for every purchase made in the U.S. using Apple Pay on Apple.com, in the Apple Store app, or at an Apple Store, up to a maximum of $1 million.
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Aug 21, 2026
Code found in Apple's backend car key system suggests the company is preparing to add support for MG vehicles.
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Aug 21, 2026
This week, Best Buy kicked off its big 60th anniversary sale that includes great deals on AirPods, TVs, computers, and much more. Alongside this event, we're tracking solid markdowns on portable power stations from Anker and Jackery, plus the best prices of the summer on M4 iPad Air.
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Aug 21, 2026
After years of holding out, Walmart today announced that it will finally begin accepting tap-to-pay options like Apple Pay in some of its Walmart and Sam's Club stores in the U.S. starting Monday, August 24. The retailer plans to roll out tap-to-pay support to all of its U.S. stores by the end of 2026 and to its gas stations by mid-2027.
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Aug 21, 2026
Apple paid $17 billion in taxes to Ireland last year, which is 40% of its $43 billion worldwide total (via the Financial Times). The figures were disclosed for the first time under new EU rules requiring large companies to break down their finances by country.
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Aug 21, 2026
Apple gained ground in India, Latin America, and Europe even as all three markets contracted, according to a new series of Counterpoint Research reports.
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Aug 21, 2026
Apple "has just laid off an entire team dedicated to VR development," reports AppleInsider, citing its own source. Apple is said to have laid off at least 60 employees from its Apple Vision Group.
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Aug 21, 2026
Apple is working on camera-equipped AirPods, as indicated by various reports and a demo video of them in action discovered earlier this week. The video was found by MacRumors in the macOS Tahoe 26.7 release candidate, but it turns out there are even more details in the code.
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Aug 20, 2026
We're likely about a month away from when Apple will launch new iPhone models, and color has been a major topic of discussion. There's going to be a dramatic new color for the iPhone 18 Pro and ?iPhone 18 Pro? Max, but Apple plans to play it safe with the foldable iPhone.
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Aug 20, 2026
Apple sent emails to its music industry partners about the upcoming launch of a Made With AI label that Apple will apply to AI-generated content (via The Hollywood Reporter).
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Aug 20, 2026
OpenAI today said there's a new Apple Messages plugin for ChatGPT, allowing ChatGPT on Mac to search messages, draft messages, analyze conversations, and send replies to people.
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Aug 20, 2026
Apple today released a fifth version of the beta firmware it is testing for the AirPods Pro 2, AirPods Pro 3, AirPods 4, and AirPods Max 2. The firmware is available for developers and public beta testers. It has a build number of 9A5347a.
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Aug 20, 2026
In May 2025, Apple launched CarPlay Ultra, the long-awaited next-generation version of CarPlay that it first previewed in 2022. More than a year later, however, CarPlay Ultra is still limited to select Aston Martin vehicles with six-figure price tags.
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Aug 20, 2026
Today marks the seventh anniversary of the Apple Card becoming widely available in the U.S., following a more limited preview period.
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Aug 20, 2026
In a new ad shared on its YouTube channel today, Apple highlighted how the Apple Watch alerted an athlete named Connor to signs of atrial fibrillation. Apple said doctors later uncovered that Connor had a congenital heart condition, which resulted in him having open-heart surgery, so the Apple Watch potentially saved his life.
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Aug 20, 2026
Apple's upcoming Beats 360 headphones appeared in Brazil's ANATEL regulatory database today, according to a new filing spotted by MacRumors.
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Aug 20, 2026
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern.
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Aug 20, 2026
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern.
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Aug 20, 2026
Best Buy this week has low prices on the Apple Watch Series 11, with $100 discounts across numerous models of the smartwatch. This sale includes a handful of 42mm and 46mm GPS aluminum models, as well as similar discounts on cellular devices.
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Aug 20, 2026
Apple plans to upgrade several iPads and Macs with OLED displays over the next three years, according to a new DigiTimes report.
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Aug 20, 2026
Apple plans to upgrade several iPads and Macs with OLED displays over the next three years, according to a new DigiTimes report.
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Aug 20, 2026
Apple plans to resurrect its ceramic Apple Watch casing with this year's Series 12 model, according to the leaker and prototype collector known as "Kosutami."
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Aug 20, 2026
In iOS 27, new Shared Albums you create in the Photos app retain full-resolution quality for the first time, but they now eat into your iCloud storage - and that includes any items added by other people invited to contribute.
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Aug 20, 2026
The leaker known as "DuanRui" today shared video and images of cases designed for the iPhone 18 Pro Max, potentially offering an early look at some of the new color options for Apple's official accessories.
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Aug 20, 2026
Strong iPhone sales have helped boost flexible OLED display shipments from Samsung Display so far this year, according to a report from The Elec. Samsung shipped approximately 120 million flexible OLED smartphone panels in the first half of the year, up 35 percent year-over-year. That accounted for about 65 percent of the overall increase in global flexible OLED panel shipments.
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Aug 20, 2026
Apple has urged a federal judge to reject OpenAI's recent motion to dismiss its trade secrets lawsuit, arguing in a new filing that the company's defense depends on "distortion, speculation, and improper extrinsic evidence."
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Aug 19, 2026
Apple yesterday updated its App Store fees in the EU to comply with the Digital Markets Act and to put an end to its ongoing conflict with the European Commission. Apple cut the Core Technology Fee and simplified its pricing structure, so apps distributed through alternative marketplaces or through the web will pay less than before.
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Aug 19, 2026
Apple's camera-equipped AirPods will not launch until 2027 despite the demo video MacRumors found earlier this week, reports Bloomberg's Mark Gurman.
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Aug 19, 2026
Meta today launched a new ?Meta? AI app for the Mac, which is available in a beta capacity.
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Aug 19, 2026
Apple plans to open a new 10,000-square-foot store at The Village at Meridian, an outdoor shopping complex near Boise, Idaho, according to building permits reviewed by BoiseDev.
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Aug 19, 2026
Google today said eligible college students in the United States can get a free year of Google AI Pro. Google AI Pro is normally priced at $19.99 per month, and it includes 4x higher usage limits in Gemini, access to Gemini Spark, Gemini in Google apps like Gmail and Google Docs, and 5TB of storage space.
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Aug 19, 2026
One of the Beats codenames MacRumors found in the macOS Tahoe 26.7 update (B518) appears to be for the Beats 360, a new set of over-ear headphones that we could see launch soon.
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Aug 19, 2026
Anker and Jackery have introduced big discounts across their most popular portable power stations this week, including up to $1,500 off select models from each company. We're tracking Anker's best deals over at Amazon, while Jackery's discounts can be found on the retailer's own website.
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Aug 19, 2026
Apple on Monday seeded the macOS 26.7 Release Candidate, and the upcoming software update has seemingly leaked more than 10 new Apple products.
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Aug 19, 2026
According to rumors, the next-generation Apple TV 4K will have at least five new features, including an A17 Pro chip or newer, increased RAM, Siri AI support, an Apple-designed N1 chip with Wi-Fi 7 support, and an updated Siri Remote.
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Aug 19, 2026
Cultured Code today released Things 3.23, featuring a significant update to the app's handling of repeating to-dos, addressing two of the most requested changes from users.
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Aug 19, 2026
Amazon and Best Buy today have big discounts on the M5 Pro and M5 Max MacBook Pro, with up to $500 off select models. A handful of models have better discounts when compared to the last time we tracked these deals, coming in as much as $100 off previous price points.
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Aug 19, 2026
According to the latest rumors, Apple is close to launching its next-generation iPad mini. So what should we expect from the successor to the iPad mini 7 that Apple released over 21 months ago. Read on to find out.
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Aug 19, 2026
Bloomberg's Mark Gurman noted on X (Twitter) today that Otterbox is already selling iPhone 18 Pro cases at Best Buy. While the timing is early for a new iPhone that isn't expected to launch until mid-September, what's more interesting is that Otterbox's packaging indicates the iPhone 18 Pro will fit iPhone 17 Pro cases and vice versa.
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Aug 18, 2026
Since 2019, Apple has released a more affordable standard iPhone and a higher-end "Pro" variant, giving customers multiple flagship iPhones to choose from. Apple is deviating from its standard release timeline this year and splitting the iPhone 18 launch.
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Aug 18, 2026
Several iCloud services are experiencing issues, according to Apple's system status page.
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Aug 18, 2026
Apple is working on a home hub that incorporates Siri AI, and it's set to launch as soon as this year. The home hub will use a Widget Gallery that lets users select the content they want to appear on the device's home screen.
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Aug 18, 2026
Apple will launch its annual National Parks Apple Watch activity challenge on Sunday, August 23 to celebrate national parks across the United States.
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Aug 18, 2026
The camera-equipped AirPods that we've confirmed Apple is working on are likely going to be part of the AirPods Pro lineup rather than separate "AirPods Ultra."
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Aug 18, 2026
Apple today announced changes to its App Store policies and fees in the European Union to comply with the Digital Markets Act. Apple says the changes were made after "close collaboration" with the European Commission, and the updates simplify the fee structure and "resolve Apple's disagreements with the Commission over business terms and alternative distribution."
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Aug 18, 2026
Now through September 15, you can get 5% Daily Cash when you use the Apple Card via Apple Pay on up to $750 in combined eligible purchases at Booking?.com, Hertz, ChargePoint, Exxon, and Mobil. The maximum total Daily Cash you can earn through this offer is $37.50, according to Apple, with complete details outlined on this page.
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Aug 18, 2026
OpenAI is adding a ChatGPT mode for teenagers that includes parental controls, enhanced content safeguards, and a focus on learning.
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Aug 18, 2026
Amazon and Best Buy this week have multiple discounts on the M4 iPad Air, providing $100 off these 2026 models. These are the best prices we've seen in the wake of Apple's summer price hikes.
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Aug 18, 2026
In a social media post today, Apple CEO Tim Cook said Apple will be donating to relief efforts on the ground in Indonesia as the country reels from a deadly earthquake and aftershocks.
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Aug 18, 2026
The next-generation Apple TV 4K will ship with an upgraded Siri Remote, according to macOS 26.7 code findings.
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Aug 18, 2026
Apple's AirTag 2 is on sale for $89.00 this week on Amazon, down from $99.00. This deal is on the 4-Pack of the AirTag 2, and it's a match of the record low price first seen during Prime Day.
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Aug 18, 2026
The commission Apple earns from the App Store is shrinking in markets where it has been forced to relax its grip on in-app purchases, based on new analytics data.
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Aug 18, 2026
Sonos just updated its iOS app with new Live Activities support, providing quick access to playback controls from your Lock Screen.
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Aug 18, 2026
In a notable addition to the unreleased Apple products referenced in yesterday's macOS Tahoe 26.7 software update, AirPods 5 models have also been spotted. Internally codenamed B868M and B868E, the models almost certainly refer to AirPods 5 and AirPods 5 with Active Noise Cancellation. Current AirPods 4 models, launched in September 2024, have the codenames B768M and B768E.
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Aug 18, 2026
Apple's upcoming iPhone 18 Pro models may be differentiated by a new camera feature that could be exclusive to the larger Pro Max model, if a Chinese leaker is to be believed.
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Aug 17, 2026
Apple is working on camera-equipped AirPods that appear to be nearly ready to launch, based on a video MacRumors found in the macOS Tahoe 26.7 release candidate.
This video file came from macOS 26.7 RC pic.twitter.com/yo7RI4MCeu
— Aaron (@aaronp613) August 18, 2026
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Aug 17, 2026
The macOS Tahoe 26.7 release candidate that Apple seeded today has references to several unreleased products, from home devices to iPhones, iPads, AirPods, and Macs.
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Aug 17, 2026
Apple today released the fourth public betas of iOS 27, iPadOS 27, tvOS 27, and macOS Golden Gate, allowing anyone with a compatible device to download and test the new software. The fourth betas come a week after Apple seeded the third betas and just a few hours after the sixth developer betas.
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Aug 17, 2026
Apple today added two new Golden Gate-themed wallpaper options in the sixth beta of macOS 27.
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Aug 17, 2026
The iOS 26.6.1, iPadOS 26.6.1, and macOS Tahoe 26.6.2 updates Apple released today fix almost 30 security vulnerabilities, according to Apple's security support document. This is Apple's third security release in three weeks as AI surfaces bugs faster than the company's typical release schedule can absorb.
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Aug 17, 2026
In May, Apple agreed to pay $250 million to settle a U.S. class action lawsuit over Siri AI's delayed launch, and eligible iPhone users could receive up to a $95 payout. Apple's settlement received preliminary approval last month, but final approval is not expected until next year, according to a new court document.
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Aug 17, 2026
Best Buy is hosting its big 60th Anniversary sale this week, with notable markdowns on Apple devices, TVs, headphones, monitors, and much more. This event is set to last for the rest of this week, and you don't need to be a My Best Buy Plus or Total member to see most of the deals.
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