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AdWeek News
Apr 02, 2025

Monday, March 31 Evening Cable News Ratings: The Five Finishes Above 4 Million Total Viewers
840,000 total viewers seprated Sean Hannity from Rachel Maddow at 9 p.m.

AdWeek News
Apr 02, 2025

Sunday, March 30 Evening Cable News Ratings: Trey Gowdy Wins Sunday Night Again
The 6 p.m. hour of CNN Newsroom with Jessica Dean finished first for the network in both measured categories.

AdWeek News
Apr 02, 2025

Saturday, March 29 Evening Cable News Ratings: Lara Trump Takes 1st Place in Total Viewers
MSNBC's top show was a re-airing of Rachel Maddow's weeknight newscast.

AdWeek News
Apr 02, 2025

Layoffs Hit KHOU in Houston
So far, we know the assistant ND was let go last week.

AdWeek News
Apr 02, 2025

EXCLUSIVE: NBA Chief DEI Officer Lesley Slaton Brown to Exit in June
The National Basketball Association's chief diversity, equity, and inclusion (DEI) officer Lesley Slaton Brown is stepping down from her role, according to an internal email obtained by ADWEEK.

AdWeek News
Apr 02, 2025

Spotify Opens the Programmatic Floodgates with Ad Exchange Launch
At its annual Advance event, the audio giant leaned into automation, AI creative tools, and performance measurement.

AdWeek News
Apr 02, 2025

Here Are All the Companies Reportedly in the Running To Buy TikTok Ahead of the Deadline
"It does not feel like these are serious bids for TikTok," said David Arslanian, managing director of Progress Partners.

AdWeek News
Apr 02, 2025

Here are the Cable News Ratings for March 2025
Fox News finished March with 95 of the top 100 cable telecasts.

AdWeek News
Apr 02, 2025

FAA Allows Sinclair to Fly Drones Over People and Moving Vehicles Without a Waiver
This makes Sinclair the first broadcast company to be allowed to do so

AdWeek News
Apr 02, 2025

CinemaCon 2025: Warner Bros. Hard Launches the ‘Summer of Superman'
An extended interview with the cast took the place of an extensive footage presentation.

AdWeek News
Apr 02, 2025

QVC Launches First 24/7 Live Shopping Streams on TikTok
The stream will feature QVC and HSN products and talent.

AdWeek News
Apr 02, 2025

Week of March 24 Cable News Ratings: MSNBC and CNN Record Primetime Viewership Gains
Fox News was still the most-watched cable news network but suffered week-to-week gains during both dayparts.

AdWeek News
Apr 02, 2025

Formula E Fortunes Ramp Up With New Media and Sponsor Deals
Formula E's fortunes make the turn with media and sponsor deals as the electric circuit rolls into Miami with creators including Brooklyn Beckham, an AI-driven Google Cloud deal, and a 35% spike in viewers.

AdWeek News
Apr 02, 2025

As Economic Challenges Persist, Your Brand Can Still Innovate
Limiting your competitive analysis limits your understanding of potential threats—a mistake you can't afford to make.

AdWeek News
Apr 02, 2025

How to Build a Minecraft Movie Marketing Campaign
Minecraft is the latest property to ride the wave of video game adaptations.

AdWeek News
Apr 02, 2025

Three Offices Unite to Form West BBDO
BBDO has merged its Los Angeles, San Francisco, and Dallas, TX offices under the name West BBDO.

AdWeek News
Apr 02, 2025

Creating Brand Impact That Lasts Beyond the Moment
This post was created in partnership with Cirque du Soleil Key takeaways Brands are no longer content with one-off activations or fleeting impressions. They want partnerships that spark deeper connections, […]

AdWeek News
Apr 02, 2025

NBCUniversal and Jeep Rev Up a Partnership For The Real Housewives of Beverly Hills Reunion
Jeep is the first official auto sponsor in Real Housewives franchise history.

AdWeek News
Apr 02, 2025

Harry's Plays With Action Movie Tropes as the Brand Gets a Makeover
Harry's amps its media spending, revamps its packaging and launches a new campaign with Zulu Alpha Kilo New York, Mythology and Collins.

AdWeek News
Apr 02, 2025

Meta Lands Multiyear Sponsorship Deal With UFC
Meta becomes UFC's first official fan technology partner.

AdWeek News
Apr 02, 2025

Autumn Jones Named News Director at WKMG in Orlando
Jones comes from WFTX Fox 4 in the Fort Myers-Cape Coral-Naples area

AdWeek News
Apr 02, 2025

Telemundo 48 in San Jose Hires Orlando Peña Aurquia as Meteorologist and Climate Reporter
His first day will be Monday, April 14.

AdWeek News
Apr 02, 2025

Craig Ford Retires from WTVA in Tupelo After 25 Years
Ford was the assistant news director and anchor at the Tupelo, Mississippi ABC and NBC affiliate.

AdWeek News
Apr 02, 2025

Snapchat Expands Agency Partner Program to Woo More Media Buyers
Snapchat has expanded its Agency Partner Program with new tiers and tools to attract more media agencies and strengthen its ad business.

AdWeek News
Apr 02, 2025

Peter Thiel-backed AI Startup Sentient Pitches Itself More Transparent than OpenAI and Perplexity
"Brands won't just compete on campaigns, they'll compete on algorithms in the future."

AdWeek News
Apr 02, 2025

Stagwell Appoints John Kahan as First Chief AI Officer
Stagwell has appointed John Kahan, former Microsoft and IBM executive, as its first Chief AI Officer.

AdWeek News
Apr 02, 2025

After The Mill's Shutdown, 30 Ex-Staffers Join Thinkingbox's The Heist
More than two dozen former employees of The Mill, the production studio that shut down in February, have joined creative company Thinkingbox to expand its post-production division The Heist.

AdWeek News
Apr 02, 2025

Is the Collapse of SEO About to Cause CPM Inflation?
AI and LLMs are popular precisely because they get people answers and information faster than clicking around.

AdWeek News
Apr 02, 2025

Consumer Sentiment Plummets Heading Into Trump's Tariff ‘Liberation Day'
There has been a deceleration in overall spending during the past two months compared to the same period last year.

AdWeek News
Apr 02, 2025

Mark Read's Pay Hit, DEI Silence, and Other Key Takeaways from WPP's Annual Report
Four things you may have missed from the 2024 edition.

AdWeek News
Apr 02, 2025

PayPal Is Launching Its Ad Business in the UK
The payment company rolled out the US division in October.

AdWeek News
Apr 01, 2025

KVUE in Austin Moves Bryan Mays Back to Mornings
The Austin ABC affiliate said Mays co-anchored Daybreak alongside Yvonne Nava for eight consecutive years until 2020.

AdWeek News
Apr 01, 2025

Week of March 24 and Q1 2025 Morning Show Ratings: No Gains in Total Viewers and Adults 25-54
NBC News' Today took the top spot in total viewers during the first quarter.

AdWeek News
Apr 01, 2025

Duke's White Lotus Response Squandered an Opportunity
Can you control how your brand manifests in culture, or do you have to choose between control and relevance?

AdWeek News
Apr 01, 2025

Leo New York Wins Subway's U.S. Creative Business
Media portion of the review to wrap at the end of Q2.

AdWeek News
Apr 01, 2025

Week of March 24 and Q1 2025 Evening Show Ratings: ABC News' World News Tonight Wins Across The Board
WNT saw its biggest total viewer margins in the first quarter over NBC News and CBS News evening broadcasts in four years.

AdWeek News
Apr 01, 2025

McCann ECD Launches Creative Agency to Bolster Offshore Talent
McCann Worldgroup executive creative director (ECD) Ioana Filip is leaving to launch her own creative agency called International Waters, ADWEEK has learned. The exec has spent nearly 20 years at […]

AdWeek News
Apr 01, 2025

Hooters to Remain Open Despite Filing for Bankruptcy
Hooters' 400 locations across 42 states and 20 countries will remain open during this process.

AdWeek News
Apr 01, 2025

Publicis Media Wins LinkedIn's Global Media Account, Replacing Dentsu
Publicis Media has won LinkedIn's global media account, replacing Dentsu following a closed review.

AdWeek News
Apr 01, 2025

CinemaCon 2025: Sony Pictures Previews New Karate Kid and ‘Bingeable' Beatles Movies
Sony Pictures kicked off CinemaCon 2025 with a look at its upcoming slate for 2025 and beyond.

AdWeek News
Apr 01, 2025

MSNBC Is the Leading News Outlet on YouTube and TikTok for March
MSNBC also finished ahead of the broadcast news networks on both platforms.

AdWeek News
Apr 01, 2025

Ferrero's Danielle Sporkin on Navigating Media, Retail, and Cross-Functional Growth
Delivering results for a legacy brand through adaptive marketing.

AdWeek News
Apr 01, 2025

Athletic Brewing's Nonalcoholic Empire Grows Amid Shift to Moderation
CMO Andrew Katz on scaling through strategic marketing and distribution.

AdWeek News
Apr 01, 2025

Friday, March 28 Evening Cable News Ratings: The Five Falls Below 4 Million Viewers on a Low-Rated Evening
Fill-in anchors dominated all three networks.

AdWeek News
Apr 01, 2025

Liquid Death and MSG Deal Embeds the Brand in Iconic American Venues
Liquid Death and MSG announce a multiyear deal that will intertwine the canned water and iced tea brand with iconic venues and entertainment properties.

AdWeek News
Apr 01, 2025

Joe Schmit
His first day at the station was June 26, 1985

AdWeek News
Apr 01, 2025

Yilber Vega Joins Telemundo New Jersey as Reporter
Vega has been working with Telemundo 47 as a freelance journalist since June 2024.

AdWeek News
Apr 01, 2025

Marcel Clarke to Join KVIA in El Paso as Evening Co-Anchor
She played a key role in launching a show for NBC Network's streaming platform, Peacock

AdWeek News
Apr 01, 2025

Roblox Users Can Now Watch Google's Immersive Ads In Exchange for In-Game Perks
Google will allow now advertisers to buy Rewarded Video ads on Roblox via Google Ad Manager.

AdWeek News
Apr 01, 2025

Home Depot Is Hosting a Second Annual Event to Pitch Its Advertising Arm
Orange Apron Media's two-day event at Truist Park in Atlanta courts advertisers, big and small.

AdWeek News
Apr 01, 2025

Duolingo and Carnival Cruise Line Debut the Ultimate High-Seas Adventure…Or Do They?
Duolingo and Carnival Cruise Line are offering seven continents, 195 countries, 40 languages, five years at sea--or are they?

AdWeek News
Apr 01, 2025

Verizon Value Hires Amazon Ring's Mary Sagripanti as CMO
She fills the position left vacant by Cheryl Gresham, who recently left to join Starbucks.

AdWeek News
Apr 01, 2025

The Weirdest Brand Stunts of April Fools' Day 2025
Brands including Olipop, Duolingo, Yahoo, and Dude Wipes pranked consumers for April Fool's Day 2025

AdWeek News
Apr 01, 2025

Streaming CPMs Expected to Fall Again in TV Upfront
CPMs expected to fall for streaming but rise for sports in upfront, according to buyers.

AdWeek News
Apr 01, 2025

Blackweek April Fools Stunt Puts a Spotlight on DEI Rollbacks
Ad industry observers may have noticed yesterday that Blackweek, the industry conference dedicated to unlocking the spending power, influence, and potential of Black consumers, changed its name to "Blankweek" in […]

AdWeek News
Apr 01, 2025

How The Robot Co. Took Over San Francisco for Google During All-Star Weekend
The former SpringHill creative consultancy helps brands connect with basketball fans.

AdWeek News
Apr 01, 2025

Lingerie, Perfume, and Tarot Cards: Inside Publisher Dirt's Creative Approach to Advertising
Dirt has adopted an ad strategy closer to streetwear collaboration than standard sponsorship.

AdWeek News
Apr 01, 2025

AKQA Co-founder Tom Bedecarré Has Died
Tom Bedecarré, co-founder and former chairman of AKQA, has died at age 70.

AdWeek News
Mar 31, 2025

Santiago Gallego to Join Telemundo Chicago as Reporter and Anchor
Since 2014, Gallego served as the primary anchor of Noticias 60 Telemundo at Telemundo 60 in San Antonio, Texas

AdWeek News
Mar 31, 2025

Kristen Welker Scores Trump Scoop on Meet the Press
Welker's interview made headlines over the weekend.

AdWeek News
Mar 31, 2025

EXCLUSIVE: Omnicom Clients Can Get $200K Value Boost for Advertising on X, Leaked Docs Show
Omnicom is offering ad agencies a variety of financial incentives for buying inventory on X, leaked documents reveal.

AdWeek News
Mar 31, 2025

EXCLUSIVE: Omnicom Offers Clients up to $200K for Spending on X, Leaked Docs Show
Omnicom is offering ad agencies a variety of financial incentives for buying inventory on X, leaked documents reveal.

AdWeek News
Mar 31, 2025

The ADWEEK Guide to AI


AdWeek News
Mar 31, 2025

PepsiCo Names Mark Kirkham CMO of Beverages as Greg Lyons Departs
PepsiCo has tapped veteran marketer Mark Kirkham to lead its beverages business amid a broader push into zero sugar and brand reinvention.

AdWeek News
Mar 31, 2025

Amber Ruffin to No Longer Headline WHCA Dinner
Ruffin made unflattering comments towards members of the Trump administration.

AdWeek News
Mar 31, 2025

Bruce Smith Promoted to News Director at KDFW Fox 4
Smith joined KDFW in 1996 and has served as assistant news director since 2006.

AdWeek News
Mar 31, 2025

David Gibbs to Retire as CEO of Yum! Brands in 2026
Yum! Brands CEO David Gibbs plans to retire sometime early in 2026.

AdWeek News
Mar 31, 2025

FCC to Investigate ABC News' Parent Company, Disney Over its D.E.I. Efforts
FCC chair sent a letter to Disney's CEO claiming its D.E.I efforts "infected many aspects of your company's decisions.

AdWeek News
Mar 31, 2025

EXCLUSIVE: Horizon Wins Spectrum's $450 Million Media Account
The result ends a months-long review that kicked off in the fall.

AdWeek News
Mar 31, 2025

H&R Block's Year-Round Strategy Is Changing Tax Filing
Chief marketing and experience officer Jill Cress on AI, real-time support, and the Gen Z dilemma.

AdWeek News
Mar 31, 2025

WLWT Hires Jaron May as Sports Reporter and Anchor
May will cover Cincinnati sports on weekend newscasts and during newscasts throughout the week

AdWeek News
Mar 31, 2025

Yahoo Hires Former Paramount Exec Josh Line as CMO
The 30-year-old brand is looking to reposition itself for the future.

AdWeek News
Mar 31, 2025

The Smart Home Revolution Is Finally Here With LG Electronics
CMO of North America Louis Giagrande on redefining the future of smart living.

AdWeek News
Mar 31, 2025

Indie Agency Guesthouse Expands, Adding Every Man Jack and First Full-Time Hire
One year ago, indie agency Guesthouse launched with a straightforward mission: cut the big-agency bloat and focus on making great creative work. Now, its rapid expansion suggests the approach is […]

AdWeek News
Mar 31, 2025

5 Trends I Wish Got More Attention at Shoptalk 2025
We don't necessarily want to hear about what's now; we need to hear about what's next.

AdWeek News
Mar 31, 2025

Jen Salke Steps Down as Head of Amazon MGM Studios
Salke is still aligned with Amazon, as she is signed to a first-look film and TV production deal.

AdWeek News
Mar 31, 2025

Paula McKenna Joins WTAJ in Altoona as Evening Anchor
McKenna last worked at KHQA in Quincy, Illinois

AdWeek News
Mar 31, 2025

Matt Franklin Leaves WJRT in Flint After 20 Years
Franklin joined the station in 2004. He was named main anchor in 2011.

AdWeek News
Mar 31, 2025

Lana Del Rey and Brittany Mahomes Rebuked Over Skims Instagram Posts
The celebrities have been asked to better disclose or stop posting endorsements for Kim Kardashian‘s brand

AdWeek News
Mar 31, 2025

Samsung Ads Debuts Interactive Games for Advertisers
The new ad format has led to higher brand performance and lifted unaided brand recall by 53%.

AdWeek News
Mar 31, 2025

AI-Proofing, Vintage EVs, and a Thirst Hearse: Luck Reunion Is a Niche Alternative to SXSW for Brands
While SXSW has star-studded panel stages, film screenings, and flashy brand activations for the masses, Luck Reunion offers brands a way to test the waters in Central Texas before making a bigger investment.

AdWeek News
Mar 31, 2025

Behind the Screens Campaign Returns to CinemaCon With New Episodes
The campaign kicked off at last year's CinemaCon.

AdWeek News
Mar 28, 2025

Thursday, March 27 Evening Cable News Ratings: Elon Musk Gives Bret Baier a Boost
An Elon Musk appearance powered Fox News' Special Report with Bret Baier into the pole position among total viewers, surpassing The Five by a mere 5,000 viewers. That audience spilled […]

AdWeek News
Mar 28, 2025

Here's the Roundup for the Week Ending March 28
An Oregon station explains away a missed forecast while a local anchor lives my dream and sings some Les Miz on air.

AdWeek News
Mar 28, 2025

X Has Been Acquired by xAI in $45B Deal, Elon Musk Announces
X, formerly Twitter, has been acquired by xAI, Elon Musk's public-benefit AI corporation and the maker of AI chatbot Grok, in a deal worth $45 billion.

AdWeek News
Mar 28, 2025

Wednesday, March 26 Evening Cable News Ratings: Jesse Watters Leads in the Demo
Rachel Maddow and Kaitlan Collins were No. 1 in the demo for MSNBC and CNN, respectively.

AdWeek News
Mar 28, 2025

Ticker: The 50th Annual Gracie Awards Honor the 3 Broadcast Networks
ABC News, CBS News, and NBC News all received five Gracie Awards.

AdWeek News
Mar 28, 2025

Former GM of KDFW in Dallas Kathy Saunders Dies Suddenly
She led Dallas Fox owned station KDFW-KDFI for more than 26 years.

AdWeek News
Mar 28, 2025

How Joy and Connection Delivers for Brands
This post was created in partnership with Fetch Key takeaways Personalization, trust, and delight have become the baseline expectations in modern commerce. Consumers decide which ads and experiences they interact […]

AdWeek News
Mar 28, 2025

Not Everyone Will Like ‘With Love, Meghan.' And That's OK
When I watched the new Netflix show, I saw the complete opposite of inauthenticity.

AdWeek News
Mar 28, 2025

Tapping Into the Rise of AI Personal Shoppers
This post was created in partnership with Kantar Key takeaways AI personal shoppers are here, and they're changing how consumers discover, evaluate, and buy products. From simplifying everyday purchases to […]

AdWeek News
Mar 28, 2025

The New Rules of Seamless Shopping
This post was created in partnership with SmartCommerce Key takeaways  Shopping habits have transformed. With just a few taps, consumers can buy what they see—whenever, wherever. Inspiration now drives instant […]

AdWeek News
Mar 18, 2025

Week of March 10 Cable News Ratings: Fox News Leads, But All 3 Networks Experience Declines
This is TVNewser's basic cable network ranker and cable news report for the week of March 10, 2025. Fox News was watched by 63% of the cable news audience across total day and primetime, continuing its ratings dominance. FNC was the No. 2 network in all of television, averaging 3 million primetime total viewers and...

AdWeek News
Mar 18, 2025

Marc Mullins Out at Scripps' WRTV in Indianapolis
WRTV anchor Marc Mullins is out after cuts at the Scripps owned Indianapolis ABC affiliate. He announced the new on social media and hinted that others had also been cut. "WRTV informed me earlier this month it is eliminating my position, along with others, as the station's parent company makes some staff reductions," Mullins wrote...

AdWeek News
Mar 18, 2025

Unilever's CMO Says AI is Cutting Product Shoot Costs by 50%
Unilever's chief growth and marketing officer Esi Eggleston Bracey has revealed that the company is integrating AI technology in its product shoots--and saving time and money in the process. Today (March 18), the exec said at Nvidia's GTC Summit that the CPG giant has been experimenting with NVIDIA Omniverse tech on brands including Dove, Vaseline,...

AdWeek News
Mar 18, 2025

Week of March 10 Evening News Ratings: All 3 Evening Newscasts See Week-to-Week Declines
The start of daylight saving time may have negatively affected the evening newscasts. Viewership declined in total viewers and the Adults 25-54 demo when the clocks fell back one hour during the week of March 10. Additional hours of daylight in the evening present more outdoor opportunities, which could have resulted in lower tune-in numbers...

AdWeek News
Mar 18, 2025

Week of March 10 Morning News Ratings: GMA Repeats at No. 1 in Total Viewers
ABC News' Good Morning America remained America's most-watched morning show for the second consecutive week. GMA expanded its total viewer lead over NBC News' Today to 77,000, easily solidifying its win for the week of March 10. Unfortunately, all three morning shows posted lower numbers in total viewers and the advertiser-coveted demo of Adults 25-54,...

AdWeek News
Mar 18, 2025

Building Toy Brands for the Modern Consumer With MGA Entertainment
In this episode of the Brave Commerce podcast, Josh Hackbarth, chief marketing officer at MGA Entertainment, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolution of the toy industry and how MGA is redefining how consumers engage with its brands. Josh explains why building emotional connections is now just as important as product...

AdWeek News
Mar 18, 2025

Social Media Has Become More Hostile to Women
As we celebrate Women's History Month, we seek improvements in the world toward gender equality and inclusivity. Sadly, on social media this year, we are seeing the opposite. The rise in "tech bro" culture and content and the reduction in moderation is driving negativity toward women and other marginalized groups. We've spent years watching the...

AdWeek News
Mar 18, 2025

NBCU, Netflix, and Fox Set Upfront Events to Round Out 2025 TV Upfront Week
Publishers have been less upfront with their announcements, but TV upfront week is finally taking shape--with NBCUniversal, Fox, and Netflix all setting dates. NBCU made its announcement on Monday, with Mark Marshall, chairman, global advertising and partnerships at NBCUniversal, posting a message on LinkedIn to share his thoughts on the value of the upfront and...

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