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Oct 10, 2025
This post was created in partnership with Monks Key takeaways Real-time brand strategy is more complex than being the first to notice something and react. Putting frameworks in place so […]
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Oct 10, 2025
While the chief marketing officer (CMO) post isn't about to disappear tomorrow, it's impossible to ignore the mounting evidence of its steady erosion. As ADWEEK reported in August, the average […]
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Oct 10, 2025
This post was created in partnership with Chase Media Solutions Key takeaways Trust has become the most valuable currency a brand can hold. Consumers are in control, and they are […]
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Oct 10, 2025
This post was created in partnership with Fetch Key takeaways Pairing verified purchase data with AI innovation can be a potent combination, helping brands and agencies plan, personalize, and stay […]
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Oct 10, 2025
This post was created in partnership with Screenvision Media Key takeaways Shrinking attention spans, multiple screens, and endless content streams have marketers exploring new ways to earn attention, remain culturally […]
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Oct 10, 2025
More than two months after American Eagle's campaign starring actress Sydney Sweeney ignited a national debate after some perceived it as a eugenics reference, chief marketing officer (CMO) Craig Brommers […]
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Oct 10, 2025
Tyler Perry's Beauty in Black made its debut with a top 5 position on the chart.
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Oct 10, 2025
This post was created in partnership with Typeface Artificial intelligence is now cracking marketing's oldest code, delivering the right message to the right person at the right time. This leap […]
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Oct 10, 2025
The Foundation to Combat Antisemitism (FCAS) is rebranding as the Blue Square Alliance Against Hate and reviving the blue square symbol in a rallying cry against hate.
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Oct 10, 2025
This post was created in partnership with Mirakl Ads As shoppers on digital platforms have grown savvier—and algorithms have gotten more powerful—brands and retailers are under increased pressure to deliver […]
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Oct 10, 2025
This post was created in partnership with Ryff Brands in search of innovative ways to stand out in primetime programming are taking product placement to the next level by authentically […]
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Oct 10, 2025
This post was created in partnership with Best Buy Ads Retail media used to mean sponsored listings. That's table stakes now, as the conversation has evolved to full-funnel and omnichannel […]
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Oct 10, 2025
This year's summit is anticipated to draw over 450 attendees and feature more than 35 speakers.
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Oct 10, 2025
To mark World Mental Health Day, Creators 4 Mental Health, Influential and Outfront Media have launched a campaign aimed at putting creator wellness front and center.
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Oct 10, 2025
A weekly roundup of the biggest U.S. and global brand leadership appointments
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Oct 10, 2025
Aerie, McDonald's, Uber, and more made campaigns that caught our attention this week.
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Oct 10, 2025
Over a two-week span, Judge Brinkema heard from expert witnesses to determine how to remedy Google's illegal monopoly in ad servers and ad exchanges.
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Oct 09, 2025
The move highlights the AI search startup's monetization challenges.
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Oct 09, 2025
TelevisaUnivision and MrBeast team up for 'Road to Beast Cup' initiative for 2026 summer of soccer.
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Oct 09, 2025
Chris Cuomo teams up with Bill O'Reilly and Stephen A. Smith for NewsNation town hall.
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Oct 09, 2025
Cesar Conde outlined new priorities for the news outlet moving forward.
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Oct 09, 2025
The exec recently served as senior vice president of global media revenue and growth at Roku.
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Oct 09, 2025
MSNBC saw double-digit gains during the primetime demo.
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Oct 09, 2025
Considering the ethical, social, and creative consequences of an increasingly AI-driven world.
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Oct 09, 2025
On marketing fundamentals, measurement, and his new book Click Here.
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Oct 09, 2025
Aerie pledges against the use of generative AI to represent people in its advertising
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Oct 09, 2025
Zeta Global is betting big that the company's new AI interface Athena will juice revenue from clients.
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Oct 09, 2025
Zeta Global is betting big that the company's new AI interface Athena will juice revenue from clients.
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Oct 09, 2025
A new deal with Koddi and Gopuff brings sponsored product ad inventory into the demand-side platform.
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Oct 09, 2025
OpenAI's recent ads for ChatGPT were everywhere—NFL Primetime, streaming platforms, outdoor, and beyond. Press coverage hailed the AI company's biggest marketing push yet as a new chapter of AI brand […]
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Oct 08, 2025
When the news broke Monday that Paramount Skydance had acquired The Free Press for $150 million, Substack cofounders Hamish McKenzie and Chris Best took to a livestream to celebrate.
The Free Press, perhaps more than any other multiauthor publication on the platform, is a quintessential Substack success story, with more than a hundred thousand paying subscribers and millions of monthly readers. The duo wanted to toast the moment, which marked the biggest exit of any creator on its platform.
The celebration comes with a sense of caution, as it raises questions about what could happen if The Free Press inevitably left the newsletter platform. Substack had invested heavily into the publication and its founder, Bari Weiss. But since Substack doesn't have equity in its publications, the $150 million payday represents a success for its incubator, but not for its business model.
After Weiss's high-profile resignation from The New York Times in 2020 over ideological differences, it exclusively hosted her newsletter, Common Sense. As the newsletter grew and rebranded to The Free Press, the platform offered even more services, partnering last year with the publication on a venture designed to help the platform develop an enterprise product.
Given its stated aim of serving as a media incubator, Substack wanted to build out the kind of feature set that a more robust publication would need in order to thrive on the platform. The Free Press fit that description, so the two began collaborating, with Weiss and the publisher's chief growth officer, Daniel Hallac, telling Substack what tooling they needed, and Substack summarily shipping it.
The partnership was structured as a one-year pilot, and its trial period ended several months ago, McKenzie told me. Outside of mutual goodwill, there is no formal contract obligating The Free Press to remain on Substack.
A Sizable Chunk of Revenue
This practice of holding on loosely to its creators is a key element of the Substack ethos.
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Oct 08, 2025
At Advertising Week, WPP and Assembly leaders outlined how they're operationalizing AI across media and creative teams.
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Oct 08, 2025
ABC's demo lead grew, but NBC remains close.
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Oct 08, 2025
Sharb Farjami, CEO of WPP Media North America, is leaving the company, according to a staff memo obtained by ADWEEK. Brian Lesser, CEO of WPP Media globally, will take on […]
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Oct 08, 2025
Thomas Ranese lifts the lid on how the tech is reshaping Intuit's marketing
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Oct 08, 2025
After waiting until the spring to announce its 2025 upfront event, NBCUniversal is wasting no time.
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Oct 08, 2025
All three morning shows had gains in total viewers and declines in the demo.
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Oct 08, 2025
The AI company's brand campaign for Claude is getting positive feedback as AI brands fight for attention.
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Oct 08, 2025
Amazon Ads shares several presenting sponsors for NBA on Prime.
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Oct 08, 2025
Amazon Ads shares several presenting sponsors for NBA on Prime.
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Oct 08, 2025
Uber targets suburban riders in its first U.S. campaign by Mother.
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Oct 08, 2025
When Electronic Arts rebooted Skate, it risked alienating a global tribe.
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Oct 08, 2025
Gap has debuted a collection with designer Sandy Liang that blends nostalgia, whimsy, and modern girlhood.
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Oct 08, 2025
Domino's has unveiled its first rebrand in over a decade, including a new jingle by Shaboozey.
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Oct 08, 2025
It's time to celebrate the women and non-binary people pushing sports and sports marketing forward—nominations for ADWEEK's Most Powerful Women in Sports 2026 are now open! From athletes with an […]
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Oct 08, 2025
The agency network's global CEO spends his weekends in the Rocky Mountains and beyond.
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Oct 08, 2025
Craig Brommers was looking for drama with Sydney Sweeney — and got it.
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Oct 08, 2025
When General Motors (GM) kicked off a marketing overhaul in early 2024, the team quickly zeroed in on one thing: AI had to be at the center, driving a transformation […]
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Oct 07, 2025
Plus, her strategy for unlocking more seamless consumer journeys.
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Oct 07, 2025
The Wicked director on leading with collaboration, kindness, and trust.
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Oct 07, 2025
Moksha Fitzgibbons on scaling a magazine into a Gen Z commerce leader.
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Oct 07, 2025
Pharma marketers are contending with regulatory whiplash and rising public mistrust under the Trump administration, forcing shifts in media strategy and creative approaches.
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Oct 07, 2025
Plus, why brands can benefit from leaning into purpose.
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Oct 07, 2025
Here's how MSNBC will be different as it splits from NBCUniversal.
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Oct 07, 2025
Companies can use Instacart data to inform their ad campaigns from within TikTok's ad buying interface.
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Oct 07, 2025
Publicis Groupe has appointed marketing veteran Suzy Deering as CEO of Publicis Sports.
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Oct 07, 2025
The Brand Genius honoree is taking her brand work to the next level with Archer Roose.
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Oct 07, 2025
The people making the brand moves rocking the marketing world.
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Oct 07, 2025
Celebrating the groups behind some of marketing and advertising's biggest wins.
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Oct 07, 2025
"Tunetorials," a B2B campaign from Spotify and FCB NY, features six music videos from emerging artists offering media-buying lessons.
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Oct 07, 2025
Unlike traditional approaches to identifying invalid traffic before or after campaigns run, Human's new solution works in real-time on the page level to pinpoint bot activity.
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Oct 07, 2025
In this episode, you'll hear from the creator of the Instagram meme account Digital_chadvertising about how he went from private joke to the industry's digital water cooler.
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Oct 07, 2025
The financial giant's new tool also manages ad spend.
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Oct 07, 2025
Her arrival follows the exit of former CMO Damon Burrell in January.
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Oct 06, 2025
The Free Press' lofty valuation reflects more than revenue.
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Oct 06, 2025
Weiss will report to David Ellison, CEO of Paramount Skydance.
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Oct 06, 2025
Marketers using the new platform will be able to reach large, engaged audiences in respectful, brand-safe environments.
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Oct 06, 2025
BBC News launched The Global Story in September.
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Oct 06, 2025
The collaboration points to a new path for publishers seeking growth in the retail media era.
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Oct 06, 2025
She most recently led retail media network Orange Apron Media.
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Oct 06, 2025
Edelman announced an executive leadership shuffle as the independent PR firm looks to capitalize on major shifts in media and marketing—and compete more directly for marketing budgets. Longtime company veteran […]
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Oct 06, 2025
How the brand survived FDA challenges and scaled globally—without influencers.
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Oct 06, 2025
The Amex Ads platform formalizes its pitch to advertisers.
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Oct 06, 2025
Adobe and Amazon have launched a new data partnership to help advertisers pinpoint ideal audiences, improve their campaigns, and tap into valuable data about how customers shop. Announced Monday, Amazon […]
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Oct 06, 2025
Duolingo called ads from DSP partners as "low brow," saying they clash with the premium experience it builds for users
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Oct 06, 2025
53% of consumers use AI to research shopping.
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Oct 06, 2025
NBCU is sold out of its marquee NBA spots, with categories including auto, finance, QSR, entertainment, and retail.
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Oct 06, 2025
Paramount Streaming Fixed Units give advertisers prime placements.
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Oct 06, 2025
McDonald's brings back its Monopoly game with a nod to the scandal that once tainted it.
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Oct 06, 2025
Asics and agency Golin tapped The White Lotus star Natasha Rothwell for a spoof of the HBO series and wellness culture.
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Oct 06, 2025
Content agency Manifest is absorbing sister agency Aisle Rocket, forming a mid-sized independent with hubs in New York, Phoenix, Chicago, Boston, and Washington, D.C., the company told ADWEEK. Both agencies […]
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Oct 06, 2025
Tomorrow, ADWEEK will proudly announce its 2025 crop of 13 honorees.
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Oct 06, 2025
The two companies signed a multi-year deal.
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Oct 06, 2025
Advertising HQ will bring together industry-shaping innovators from Oct. 6 to Oct. 9.
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Oct 03, 2025
After the initial hype, companies are realizing that access to technology doesn't automatically translate into differentiation.
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Oct 03, 2025
C-SPAN to provide coverage of America's 250th Independence Day celebrations.
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Oct 03, 2025
Matt Hanna will serve as Fox Entertainment Global's svp of sales, Americas.
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Oct 03, 2025
MSNBC was the only network that saw declines during both dayparts for the month.
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Oct 03, 2025
Wednesday had more than 3 billion minutes viewed.
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Oct 03, 2025
Gravity Global has promoted Jose Lozano to CEO, tasking him with steering the independent network through globalization and AI adoption after 12 acquisitions and years of rapid growth.
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Oct 03, 2025
The men's grooming company is considering both external and internal pitches.
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Oct 03, 2025
CNN's 24/7 live news stream will no longer be available on HBO Max on Nov. 17.
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Oct 03, 2025
A weekly roundup of the biggest U.S. and global brand leadership appointments.
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Oct 03, 2025
Gap, OpenAI, Doritos, and Heineken are among the top ads of the week
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Oct 02, 2025
Fox News was the only network with across-the-board declines during both dayparts.
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Oct 02, 2025
CNN did not to lose any primetime total viewers during the quarter.
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Oct 02, 2025
Jason Snyder's exit comes as FTC locked in the $13.6 billion
Omnicom-IPG deal last month
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Oct 02, 2025
Jason Snyder's exit comes as FTC locked in the $13.6 billion
Omnicom-IPG deal last month
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Oct 02, 2025
Ahead of Advertising Week, Meta launches AI-powered sales and marketing assistants that move closer to Mark Zuckerberg's vision of end-to-end ad automation.
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Oct 02, 2025
Model Ashley Graham shared a trailer for a fake movie to promote her new line with JCPenney.
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