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When Argentina lost the World Cup final, the beer brand pulled the trigger on a pre-built campaign 20 years in the making. Here is how marketers can plan for real-time relevance.
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World Cup final halftime show: Rating every performer as Madonna, BTS, Justin Bieber and Shakira star ESPNFirst World Cup halftime show draws mixed reactions for Shakira, Justin Bieber, BTS, Madonna performances Fox NewsThe World Cup half-time show — a Fifa fever dream that united the world in bafflement Financial TimesA cavalcade of international stars headlined the World Cup's first-ever halftime final show NPR
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