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When Argentina lost the World Cup final, the beer brand pulled the trigger on a pre-built campaign 20 years in the making. Here is how marketers can plan for real-time relevance.
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World Cup final halftime show: Rating every performer as Madonna, BTS, Justin Bieber and Shakira star ESPNFirst World Cup halftime show draws mixed reactions for Shakira, Justin Bieber, BTS, Madonna performances Fox NewsThe World Cup half-time show — a Fifa fever dream that united the world in bafflement Financial TimesA cavalcade of international stars headlined the World Cup's first-ever halftime final show NPR
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‘Avengers: Doomsday' Trailer: Doctor Doom Battles the MCU, X-Men and Avengers Face Off, Captain America Returns Variety‘Avengers: Doomsday' Trailer: Russo Brothers Enlist The Entire Marvel Universe In Their Comic Book Return Deadline‘Avengers: Doomsday' Trailer Reveals First Look at Robert Downey Jr.'s Doctor Doom The Hollywood ReporterThe first trailer for Avengers: Doomsday is finally here Ars Technica
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