Starbucks CEO details brand reset plan as turnaround efforts drive sales beat ReutersStarbucks same-store sales fall again, but CEO Niccol says turnaround is ahead of schedule CNBCStarbucks looks to protein drinks and other new products to turn around lagging US sales next year ABC News
The founder is back at the athleisure brand she built as a partial owner and partner, tapping her brand loyalty platform TYB as a turnaround growth engine.
