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Jan 27, 2026
Rocket Mortgage and Redfin are leaning into something softer for their Big Game teaser
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Jan 27, 2026
Even if you're not an NBA fan, you may have heard of the Kardashian Kurse: the fantastical yet consistent phenomenon in which NBA players who date Kardashians or Jenners lose […]
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Jan 27, 2026
The change affects sales teams that represent mid-market marketers.
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Jan 27, 2026
As ICE activity intensifies across Minneapolis, agencies are caring for teams under pressure
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Jan 27, 2026
The actress and director continue their collaboration.
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Jan 27, 2026
The comedian and actor channels his inner Neil Diamond for the Unilever spread.
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Jan 27, 2026
Ritz's Super Bowl teaser reveals Bowen Yang as one of its stars.
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Jan 27, 2026
VML's first major U.S. appointments of 2026 signal a shift from post-merger integration to clearer creative and business authority.
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Jan 27, 2026
The brand's ballet-inspired spring '26 campaign takes a page straight out of Gap's playbook.
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Jan 27, 2026
The Western goods brand will stream the spot, which first aired last spring, on Peacock during Super Bowl 60.
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Jan 27, 2026
The Lay's Big Game ad helps to kick off a brand refresh.
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Jan 27, 2026
Nike, Levi's, AKQA, Red Antler, Lionsgate, and others are using Flora to streamline generative AI across campaigns.
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Jan 26, 2026
ADWEEK's Marketing Vanguard Inspiration Excursion in Davos revealed that as marketing influence expands with AI, so does scrutiny, and leaders must be visible and human.
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Jan 26, 2026
After the shooting of Alex Pretti by ICE agents, brands are treading lightly.
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Jan 26, 2026
AI visibility startup Emberos will reveal which brands are getting the most LLM traction during the Super Bowl.
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Jan 26, 2026
Outgoing finance chief, Alex Kayyal, served at The Trade Desk for nearly six months and will remain on the company's board through its 2026 annual shareholder meeting.
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Jan 26, 2026
The spot skewers outdated software while introducing the HR-management company to a mass audience.
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Jan 26, 2026
You don't need to be chronically online to have your social media feeds overtaken by TV's Heated Rivalry. My 21-year-old niece, multiple work Teams chats, Donatella Versace, hetero hockey podcasters, […]
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Jan 26, 2026
Oakley Meta is making its Super Bowl ad debut, bringing AI eyewear to the mainstream.
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Jan 26, 2026
YouTube has eclipsed Reddit as the leading social source for large language models—brands need to rethink their approach to AI visibility.
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Jan 26, 2026
Without his signature blond spikes, Fieri is a mere shadow of his former self.
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Jan 26, 2026
The brewer will celebrate its 150th anniversary at Super Bowl 60.
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Jan 26, 2026
The Oscar winner fronts the tax brand's 2026 Super Bowl push in a rollicking spot from R/GA.
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Jan 26, 2026
Spotify celebrates this year's Best New Artist Grammy nominees with billboards in their hometowns.
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Jan 26, 2026
The two actors revisit a running conspiracy theory that football is a ploy to sell food.
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Jan 26, 2026
The publisher teamed up with agency Code and Theory to blanket Los Angeles and San Francisco with a multichannel marketing blitz.
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Jan 26, 2026
Everything you need to know about this year's upfront and NewFront presentations.
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Jan 25, 2026
The brand sat out 2025's Big Game after LA wildfires.
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Jan 23, 2026
Brands told ADWEEK they're bracing for a "logistical nightmare" as TikTok tightens its grip on shopping with its latest policy
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Jan 23, 2026
A weekly roundup of the biggest U.S. and global brand leadership appointments
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Jan 23, 2026
The language learning app wants fans to brush up on their Spanish for the halftime show.
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Jan 23, 2026
Ahead of the Winter Olympics, Airbnb is rolling out a campaign that puts athlete stories front and center.
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Jan 23, 2026
The week's most notable ads from Dos Equis, Taco Bell, Babybel, Hershey's, and more
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Jan 22, 2026
Algorithms will increasingly mediate how people discover, evaluate and interact with brands. The path forward lies in diversification and data.
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Jan 22, 2026
The staged paparazzi shots nod to an emerging marketing trend.
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Jan 22, 2026
Liquid Death released its Super Bowl 60 ad teaser, promising to bring big energy to the Big Game.
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Jan 22, 2026
Before the lights come up, the mysterious star has one quiet ritual: a juicy sandwich.
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Jan 22, 2026
The AI conversation has moved decisively beyond productivity-focused generative models.
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Jan 22, 2026
98th Oscars takeaways: WBD makes its case to Netflix, and Sinners breaks records.
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Jan 22, 2026
WPP is consolidating its global production operations into a new unit, WPP Production, retiring the Hogarth brand and unifying roughly 10,000 employees under a single global production organization.
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Jan 22, 2026
Return follows the launch of an AI-powered website-building feature.
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Jan 22, 2026
Taco Bell launches its value menu with a chauffeured, multi-course tasting experience.
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Jan 22, 2026
The celebrities will channel a '70s singing act for the delivery app's second Big Game spot
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Jan 22, 2026
Prada named AKQA as its global digital experience partner following a competitive review, as the brand works to unify its physical and digital channels.
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Jan 22, 2026
CMOs still depart faster than peers, but the reasons are complex, finds Spencer Stuart.
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Jan 22, 2026
The agency is getting ready to release its first work for the legacy camera brand as its social AOR
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Jan 22, 2026
If revenue were the only measure, Sam Altman would be the most successful CEO since the invention of electricity. But profit is the metric that ultimately counts.
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Jan 21, 2026
Its newest launch will be the first new game to live as a standalone app, marking a key milestone for the news publisher.
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Jan 21, 2026
Omnicom Media will retain control of the CPG giant's media business internationally
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Jan 21, 2026
The KPop Demon Hunters star fronts the hydration brand's promo ad ahead of its first Big Game appearance.
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Jan 21, 2026
On long-cycle R&D product development, and how creativity and AI leadership are shaping the future of play.
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Jan 21, 2026
The release comes as musicians push back on AI tools trained on copyrighted work without permission.
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Jan 21, 2026
New TikTok ads will showcase multiple film or show titles within a single ad unit.
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Jan 21, 2026
Paramount takes a big swing with guaranteed placements in live moments.
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Jan 21, 2026
The retailer is using the tech startup's ad server and mediation layer.
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Jan 21, 2026
Alto brings its senior-led, hands-on approach to the region.
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Jan 20, 2026
The yogurt brand shared an exclusive teaser of its upcoming spot, which features Derrick Henry and Kathryn Hahn.
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Jan 20, 2026
Netflix shed light on its recent updated all-cash WBD deal.
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Jan 20, 2026
How the CEO took the wellness brand from DTC to global markets.
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Jan 20, 2026
Pinterest is continuing its transformation into a full-scale shopping hub with the addition of two key executives. Amazon's former global brand and marketing vice president, Claudine Cheever, will assume the […]
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Jan 20, 2026
Microsoft AI (MAI) has named Andréa Mallard as chief marketing officer (CMO). The exec, who left Pinterest in January after seven years, confirmed her new role in a LinkedIn post. […]
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Jan 20, 2026
The app's new Off-site Performance Analysis tool aims to quantify sales that occur far from TikTok Shop and TikTok ads.
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Jan 20, 2026
The indie agency brings back the creative leadership role after experimenting with different models
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Jan 20, 2026
Americans' eating and drinking habits are changing. So are Super Bowl advertisers.
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Jan 20, 2026
Stanley 1913 has a plan for post-viral fame
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Jan 19, 2026
Financial services advertising usually looks similar: warm and fuzzy portrayals of life's milestones—births, graduations, weddings, retirement parties—all made better because someone had the sense to invest. But no matter how […]
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Jan 16, 2026
Gentry was considered an adtech trailblazer and a caring friend to many in the world of media and advertising.
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Jan 16, 2026
WNT was still the top-rated broadcast in total viewers.
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Jan 16, 2026
MS NOW has across-the-board growth.
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Jan 16, 2026
OpenAI will start testing ads in ChatGPT's Free and Go tiers, letting users interact with sponsored products while keeping subscriptions ad-free.
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Jan 16, 2026
How Georgia-Pacific's 100-year legacy became its competitive edge.
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Jan 16, 2026
After years of Matthew McConaughey-led Big Game spots, Salesforce is swapping Hollywood polish for YouTube creator clout.
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Jan 16, 2026
Apple Music released the official trailer for Bad Bunny's halftime performance at Super Bowl 60.
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Jan 16, 2026
Lessons in power and pivoting from a marketer turned entrepreneur.
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Jan 16, 2026
A weekly roundup of the biggest U.S. and global brand leadership appointments.
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Jan 16, 2026
Heineken brand Dos Equis brings back The Most Interesting Man in the World after a decade-long hiatus.
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Jan 16, 2026
Brands including e.l.f., Liquid Death, Lego, Skittles, and Cadbury were behind the week's notable ads.
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Jan 16, 2026
CMO Marian Lee talks Netflix's new campaign and how a Stranger Things theory had her questioning reality.
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Jan 15, 2026
A jury on Thursday found that TV measurement firm EDO — which was co-founded by actor Ed Norton — liable for breaching its contract with iSpot, both companies confirmed, awarding iSpot $18.3 million in damages. ISpot was seeking up to $47 million.
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Jan 15, 2026
The brand will run a social campaign around the game instead.
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Jan 15, 2026
Gap makes a push into entertainment, hiring Pam Kaufman as its first chief entertainment officer.
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Jan 15, 2026
Patel started at Higgsfield this week, as the startup makes a push to deepen its relationships with agencies and brands
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Jan 15, 2026
What's under Bud's bucket?
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Jan 15, 2026
The sportswear giant is sitting this one out following a buzzy 2025 comeback.
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Jan 14, 2026
The new technology vastly expands the scope of gambling. Publishers say the appeal is the data.
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Jan 14, 2026
ADWEEK is putting out a call to nominate yourself or a colleague for one of our various 2026 awards juries. You can complete the form below or access it here. […]
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Jan 14, 2026
Ayaz will be Disney's first chief marketing and brand officer.
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Jan 14, 2026
The Elon Musk-owned AI chatbot had been blocked in parts of the world in response to the platform producing nonconsensual, sexually suggestive and "nudified" images of real people, including minors.
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Jan 14, 2026
The Kinder Bueno Big Game teaser is part of a multifaceted campaign.
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Jan 14, 2026
Sabrina Carpenter will star in her first-ever Super Bowl ad for Pringles.
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Jan 14, 2026
The two firms reach more than 4,000 brands.
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Jan 14, 2026
Brand hopes chef can boost appeal among nutrient-conscious foodies.
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Jan 14, 2026
Ad Critic Anselmo Ramos, co-founder and creative chairman of Gut, reviews the latest Spotify Wrapped.
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Jan 14, 2026
Boom or bust, luxury brands traditionally do well. But change is in the air.
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Jan 13, 2026
Though the 83rd Golden Globes dropped in viewership, its social engagement climbed.
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Jan 13, 2026
Fox News ended the final month of the year in first.
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Jan 13, 2026
Squarespace is building suspense for its 12th appearance as a Super Bowl advertiser. The website building and hosting service revealed it is returning to the Big Game on Feb. 8, […]
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Jan 13, 2026
If 2025 was the year brands began cautiously expressing their views on AI, 2026 is shaping up to be when they take clear, public stances on the technology. In the […]
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Jan 13, 2026
Blending creativity, cultural insight, and AI into a living content engine.
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Jan 13, 2026
Plus, reducing in-store friction and winning in the AI commerce era.
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